Goldilocks Bakery is a fast-casual Filipino bakery and restaurant with dine-in, to go, and catering options. Aside from offering lunch, dinner, and small plates, they sell delicious prepared baked goods and custom cakes for special events. Their South San Francisco and San Francisco locations are particularly well-known for special event cakes, and recently expanded their line of prepared packaged baked goods.
Not as well known in the States, Goldilocks is a big name in the Philippines. The Bay Area’s Go and Yuzon families were the first to license the well-known Filipino brand and bring it to Northern California. The Go family’s first flagship store in Milpitas proved that the fast-casual concept that worked so well in the Philippines could indeed be replicated in the Bay Area, which boasts a burgeoning Filipino-American population. Since then, Goldilocks has spread throughout the Bay Area with locations in Concord, Mountain View, San Jose, and Union City.
Johann Yuzon, Cherimel Yuzon, and Freddie and Franklin Go opened the San Francisco location in 2013 followed by a location in South San Francisco. With the San Francisco location’s lease expiring this fall, the company decided to relocate closer to their customer base in Daly City. Needing capital to build out their space, they came to PCV for a small business loan (with treats in hand – they’re really good!)