This week we’re pleased to feature our stellar advisor, Jenna Cafiero! Jenna is a Program Manager at Google and is advising Brian Wallace of Endorfin Foods, a small chocolate production company in Berkeley, California, focused on highlighting the beauty and taste of the cacao bean.
Brian came to Pacific Community Ventures seeking advice on how to reach a broader audience using digital marketing, making Jenna a perfect fit. Jenna’s skills in search engine optimization, social media marketing, and Google AdWords/Analytics aligned very well with Brian’s challenges.
Jenna and Brian have now been in a partnership for 8 months. Before being paired, Brian was spending an exorbitant amount of time and money on marketing, but wasn’t seeing the value from it. Right away, Jenna was able to identify why those marketing dollars were not turning a profit and changed the focus of Brian’s marketing strategy.
With Jenna’s recommendations, Brian is now moving money to reach out to demographics that are much more likely to show interest in his products. Jenna has helped Brian increase his presence in organic searches using keyword optimization, add tools and functions to his Shopify site to better collect data from his customers, and they’re currently working on getting subscription-based sales.
Jenna is enjoying the partnership and noted, “Brian is much more advanced than a lot of business owners I’ve worked with, so it’s proved to be a fun challenge.” We’re ecstatic to hear that you’re enjoying the challenge, Jenna!