In 2006, other organizations began to see the value in our efforts to do in-depth social and environmental impact measurement. CalPERS recognized our groundbreaking work in measuring the social return of our portfolio and elected PCV as their first independent consultant to evaluate the community impacts of their portfolio. That same year The Northwest Area Foundation partnered with PCV to begin measuring the social return of their foundation’s new investments in the 8-state region they serve. A practice that we’d come to call “social impact investing.”