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Small Business Marketing: Understanding Your Market And Customers
[This is a continuation of our Marketing 101 series] Let’s start with the basics. Every marketing program contains four components: Your Product Or Service: This includes everything from your unique product, to the line of products you sell, to the services you offer. Promotion: Keep in mind that promotions aren’t limited to advertising. They […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: What Does Google’s Latest Algorithm Update Mean For Your Small Business Website?
[This is a continuation of our Marketing 101 series] [custom_headline type=”left, center, right” level=”h2″ looks_like=”h3″ accent=”true”] What Changes Is Google Making On April 21? [/custom_headline] Google announced on their Webmaster Central blog that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal”. According to several sources, this seems to mean that sites which […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: Advertising Basics
[This is a continuation of our Marketing 101 series] We all know what advertising is, and the myriad forms it comes in — from banner ads on websites, to billboards along the highway, to promoted posts on Facebook. Many of us think of advertising as a push-button way to drive revenues, until we actually look […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: Engaging Your Customers
[This is a continuation of our Marketing 101 series] Email marketing is one of the most effective ways you as a small business owner can keep in touch with your customers. It’s relatively easy, it can be very cost-effective, and if you do it right it can help you increase loyalty and even grow your […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: Compelling Website Content
[This is a continuation of our Marketing 101 series] Your website is the front door of your business – it’s where perspective customers get to know you, and where perspective funders get their first impression of your business. Crafting compelling website copy about your products and services, even about your company, is essential for a […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: Branding Basics
[This is a continuation of our Marketing 101 series] Branding is one of the most important things a small business can engage in, regardless of your industry or your products or services. It’s the way in which your customers understand you, what you stand for, and how you separate yourself from your competitors. Your brand is […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Marketing 101 For Your Small Business: What Is Marketing?
Most people tend to think that marketing equals promotion: an ad on television; a poster on the subway a promoted post on Facebook. By definition, “marketing” is the action or business of promoting and selling products or services. But in practice, it’s a much larger and broader discipline. As a small business owner, marketing is […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
How To Write A Business Plan For Your Small Business
For all small business owners, a business plan is core to your company’s success. It’s a written description of your business’s plans for the future, and explains to potential partners and investors how you’ll get there. These documents usually look ahead three-to-five years into the future, and outline the path your small business intends to […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Small Business Marketing: Content Marketing
[This is a continuation of our Marketing 101 series] Once you have the groundwork done in building your small business’ marketing — research and messaging, website, digital marketing, and maybe ads — you’re likely thinking two things. What’s next? And at this point, how can I afford to compete against larger businesses? For many […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
Mentoring and Advising: Crucial To Small Business Success
Seventeen years ago, we saw venture capital firms doing something to drive startups to greater success: pairing an entrepreneur not just with working capital, but an expert business advisor as well. Our founder Bud Colligan connected the dots: small businesses are the engine of job creation in America, but more of them fail then they […]
Jul 22, 2015 – Small Business Advising And Mentoring • Small Business Resources •
5 Tips To Prepare Your Small Business For Capital
As a small business lender in California, we meet small business owners looking for capital for all sorts of reasons, and in all kinds of amounts and forms. One thing that almost all small business owners that we meet have in common? The need to do a little financial and business strategy housekeeping before they’re […]
Jul 21, 2015 – Small Business Loans • Small Business Resources •
Free Webinar: Pillars of a Successful Small Business Brand
Update: If you missed the live webinar, you can watch the relay here: Join BusinessAdvising.org on Friday, July 24 for a free webinar on building your small business brand. You’ll learn four essential keys to developing, launching and sustaining a successful brand. Vision/Mission Statements – Where are you going and how are you getting there? […]