KELEM/ቀለም meaning “color” in Amharic, is a black women-owned, DC-based lifestyle and apparel brand offering vibrant and unique African handmade goods including jewelry, clothing, and accessories. Each product is lovingly handmade and embodies the colors and patterns traditional in Africa. Founded by Tensae Haile and Winta Teferi, KELEM’s mission is to share the stories behind African art and crafts. Since launching their business in 2017, they have cultivated a dedicated base of customers in the DMV, designed two jewelry and clothing collections, and collaborated with dozens of artisans across Africa.